Sell on Clowe

A new Indian online marketplace with AI Try-On: shoppers can see clothes on their own photo before they buy.

Clowe is not taking orders yet. Sellers who join now can be approved and list their catalogue before we open.

Plans

Every shop starts on Growth, which is free. Paid plans are paid a month at a time; nothing renews or is taken without you pressing Pay.

Growth

Free

✓ Up to 100 live products
✓ AI listing generation, 50 a month
✓ Products in AI search and compare
✓ Better analytics
✓ Promotion tools

Pro

₹499 / month + GST~~₹999~~ · 50% off (an offer that can change; announced in advance)

✓ Unlimited live products
✓ AI listing generation
✓ ₹100 advertising credit a month
✓ Products in AI search and compare
✓ Better analytics
✓ Promotion tools
✓ 360° product view
✓ Advanced analytics
✓ Priority seller support

Premium

₹899 / month + GST~~₹1,999~~ · 55% off (an offer that can change; announced in advance)

✓ Unlimited live products
✓ AI listing generation
✓ ₹300 advertising credit a month
✓ Products in AI search and compare
✓ Better analytics
✓ Promotion tools
✓ 360° product view
✓ Advanced analytics
✓ Priority seller support
✓ Higher visibility (Featured, labelled)
✓ AI marketing assistance
✓ Featured placement
✓ Dedicated seller support

What it costs

Registering and listing are free. You pay only when you sell. Clowe's fees are before GST; GST 18% is added to them.

Referral fee: by category and selling price — see the Referral Fee Schedule.
GT (goods transfer) charge: 1.5% of the selling price.
Payment collection fee: 2% of the selling price.
Handling fee, per unit: ₹9 below ₹500; ₹14 from ₹500 to ₹999; ₹19 from ₹1,000 to ₹4,999; ₹25 from ₹5,000 to ₹19,999; ₹40 from ₹20,000.
Delivery: free for buyers. You pay the courier's (Delhivery's) actual charges, and see an estimate before you book. How delivery charges work
Tax deducted by law: TDS 0.1% and TCS 0.5%, on the price before GST.
Payouts: earnings are held for 7 days after delivery, then paid to your bank account; the minimum payout is ₹1,000.

Worked example: what you receive on a sale

A shirt at ₹1,000

A buyer pays ₹1,000 for one unit (GST 18% included):

Referral fee 0% (Apparel - Shirts, up to ₹1,000): ₹0
GT charge 1.5%: ₹15
Payment collection fee 2%: ₹20
Handling fee: ₹14.01
Clowe's fees: ₹49.01, plus GST 18% on them: ₹8.82
TDS 0.1% and TCS 0.5% (by law, on the price before GST): ₹0.85 and ₹4.24
You receive ₹937.08, from which you pay the GST on your sale (₹152.54) — you keep ₹784.54.

A shirt at ₹1,500

A buyer pays ₹1,500 for one unit (GST 18% included):

Referral fee 19% (Apparel - Shirts, above ₹1,000): ₹245.01
GT charge 1.5%: ₹22.50
Payment collection fee 2%: ₹30
Handling fee: ₹19
Clowe's fees: ₹316.51, plus GST 18% on them: ₹56.97
TDS 0.1% and TCS 0.5% (by law, on the price before GST): ₹1.27 and ₹6.36
You receive ₹1,118.89, from which you pay the GST on your sale (₹228.81) — you keep ₹890.08.

Courier charges (forward freight, and the COD fee on a Cash on Delivery order) come on top, at the courier’s actual rates.

Returns

No change-of-mind returns. Buyers cannot return an item because they changed their mind, for size or fit when it matches your size chart, or because it looks different from the AI Try-On image.
Claims only for a real problem: damaged, defective, wrong or incomplete items, raised within 48 hours of delivery with photos (and an unboxing video for damage or a missing or wrong item). The first remedy is an exchange.
You see every claim with its evidence, and approve or contest it. Your packing video of each order is your record of what you sent.
Returned items come back to your own pickup address. The courier's return pickup charge is yours, as listed on Seller Fees.

The full policy: Return, Exchange and Refund Policy

AI Try-On for your clothes

Shoppers see your product on their own photo before they buy. You choose which eligible clothing listings offer it, on products priced ₹200 and above.

Founding sellers: 50 free credits for each of the first 51 approved sellers.
You pay per result: one credit for each successful try-on image. Failed ones, and the same shopper trying the same photo on the same product again within 24 hours, are free.
Credit packs (before GST): 100 credits ₹1,500; 200 credits ₹2,700; 300 credits ₹3,750; 400 credits ₹4,600; 500 credits ₹5,000. Unused credits do not expire.
Advertising credit: new sellers get ₹500 of advertising credit when approved, valid for 6 months.

How to join

1
Verify your phone
An OTP to the mobile number your shop will belong to.
2
Send your application
Business, tax and bank details with the documents below, and accept the Vendor Terms.
3
Get approved
Our team reviews every application; you see the decision in your Seller panel.
4
List and sell
Add products one by one or from a CSV/Excel sheet. Each listing is reviewed before it goes live.

Keep these ready before you start

✓ PAN
✓ GSTIN (needed to sell: buyers' tax invoices are issued under it)
✓ Bank account details and a cancelled cheque
✓ Your business address
✓ A constitution document (sole proprietors: declaration template)
✓ The authorised signatory's ID (masked Aadhaar, passport, voter ID or licence)

PDF or photo, up to 10 MB each. What you type is kept on your device if you need to stop and come back.

Before you register, read the Seller Terms and the Seller Fees.

Plans

Every shop starts on Growth, which is free. Paid plans are paid a month at a time; nothing renews or is taken without you pressing Pay.

Growth

Free

✓ Up to 100 live products
✓ AI listing generation, 50 a month
✓ Products in AI search and compare
✓ Better analytics
✓ Promotion tools

Pro

₹499 / month + GST~~₹999~~ · 50% off (an offer that can change; announced in advance)

✓ Unlimited live products
✓ AI listing generation
✓ ₹100 advertising credit a month
✓ Products in AI search and compare
✓ Better analytics
✓ Promotion tools
✓ 360° product view
✓ Advanced analytics
✓ Priority seller support

Premium

₹899 / month + GST~~₹1,999~~ · 55% off (an offer that can change; announced in advance)

✓ Unlimited live products
✓ AI listing generation
✓ ₹300 advertising credit a month
✓ Products in AI search and compare
✓ Better analytics
✓ Promotion tools
✓ 360° product view
✓ Advanced analytics
✓ Priority seller support
✓ Higher visibility (Featured, labelled)
✓ AI marketing assistance
✓ Featured placement
✓ Dedicated seller support

What it costs

Registering and listing are free. You pay only when you sell. Clowe's fees are before GST; GST 18% is added to them.

Referral fee: by category and selling price — see the Referral Fee Schedule.

GT (goods transfer) charge: 1.5% of the selling price.

Payment collection fee: 2% of the selling price.

Handling fee, per unit: ₹9 below ₹500; ₹14 from ₹500 to ₹999; ₹19 from ₹1,000 to ₹4,999; ₹25 from ₹5,000 to ₹19,999; ₹40 from ₹20,000.

Delivery: free for buyers. You pay the courier's (Delhivery's) actual charges, and see an estimate before you book. How delivery charges work

Tax deducted by law: TDS 0.1% and TCS 0.5%, on the price before GST.

Payouts: earnings are held for 7 days after delivery, then paid to your bank account; the minimum payout is ₹1,000.

Worked example: what you receive on a sale

A shirt at ₹1,000

A buyer pays ₹1,000 for one unit (GST 18% included):

Referral fee 0% (Apparel - Shirts, up to ₹1,000): ₹0
GT charge 1.5%: ₹15
Payment collection fee 2%: ₹20
Handling fee: ₹14.01
Clowe's fees: ₹49.01, plus GST 18% on them: ₹8.82
TDS 0.1% and TCS 0.5% (by law, on the price before GST): ₹0.85 and ₹4.24
You receive ₹937.08, from which you pay the GST on your sale (₹152.54) — you keep ₹784.54.

A shirt at ₹1,500

A buyer pays ₹1,500 for one unit (GST 18% included):

Referral fee 19% (Apparel - Shirts, above ₹1,000): ₹245.01
GT charge 1.5%: ₹22.50
Payment collection fee 2%: ₹30
Handling fee: ₹19
Clowe's fees: ₹316.51, plus GST 18% on them: ₹56.97
TDS 0.1% and TCS 0.5% (by law, on the price before GST): ₹1.27 and ₹6.36
You receive ₹1,118.89, from which you pay the GST on your sale (₹228.81) — you keep ₹890.08.

Courier charges (forward freight, and the COD fee on a Cash on Delivery order) come on top, at the courier’s actual rates.

Returns

No change-of-mind returns. Buyers cannot return an item because they changed their mind, for size or fit when it matches your size chart, or because it looks different from the AI Try-On image.

Claims only for a real problem: damaged, defective, wrong or incomplete items, raised within 48 hours of delivery with photos (and an unboxing video for damage or a missing or wrong item). The first remedy is an exchange.

You see every claim with its evidence, and approve or contest it. Your packing video of each order is your record of what you sent.

Returned items come back to your own pickup address. The courier's return pickup charge is yours, as listed on Seller Fees.

AI Try-On for your clothes

Shoppers see your product on their own photo before they buy. You choose which eligible clothing listings offer it, on products priced ₹200 and above.

Founding sellers: 50 free credits for each of the first 51 approved sellers.

You pay per result: one credit for each successful try-on image. Failed ones, and the same shopper trying the same photo on the same product again within 24 hours, are free.

Credit packs (before GST): 100 credits ₹1,500; 200 credits ₹2,700; 300 credits ₹3,750; 400 credits ₹4,600; 500 credits ₹5,000. Unused credits do not expire.

Advertising credit: new sellers get ₹500 of advertising credit when approved, valid for 6 months.

How to join

Verify your phone

An OTP to the mobile number your shop will belong to.

Send your application

Business, tax and bank details with the documents below, and accept the Vendor Terms.

Get approved

Our team reviews every application; you see the decision in your Seller panel.

List and sell

Add products one by one or from a CSV/Excel sheet. Each listing is reviewed before it goes live.

Keep these ready before you start

✓ PAN
✓ GSTIN (needed to sell: buyers' tax invoices are issued under it)
✓ Bank account details and a cancelled cheque
✓ Your business address
✓ A constitution document (sole proprietors: declaration template)
✓ The authorised signatory's ID (masked Aadhaar, passport, voter ID or licence)

PDF or photo, up to 10 MB each. What you type is kept on your device if you need to stop and come back.