Terms and Conditions of Use
CLOWE SHOP— www.cloweshop.com
Operated by CLOWE PARTNERS LLP.
Last updated: 16 October 2026
NOTICE: This is an electronic record under the Information Technology Act, 2000, generated by a computer system and requiring no physical or digital signature. It is published under Rule 3(1)(a) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 and the Consumer Protection (E-Commerce) Rules, 2020.
By accessing, browsing, registering on or transacting through the Platform, You accept these Terms and all policies incorporated by reference, namely the Privacy Policy, Cookie Policy, Payment Policy, Shipping and Delivery Policy, Cancellation Policy, Return, Exchange and Refund Policy, Customer Support and Grievance Policy, Customer Terms of Sale and, for vendors, the Vendor Terms and Seller Agreement. If You do not agree, You must not use the Platform.
1. Definitions
1.1 “Platform” means the website www.cloweshop.com, the mobile applications, and any other digital interface operated by the Company.
1.2 “Company”, “We”, “Us” means CLOWE PARTNERS LLP.
1.3 “User”, “You” means any person accessing or using the Platform, whether as a visitor, Customer or Vendor.
1.4 “Customer” means a User who places an order for a Product; “Vendor” or “Seller” means a person registered to list and sell Products on the Platform.
1.5 “Product” means any goods listed for sale by a Vendor on the Platform, in any category the Platform offers, including apparel, footwear and accessories, electronics and mobiles, home and kitchen, beauty, books, sports, gaming, and toys and kids’ products.
1.6 “AI Try-On” means the artificial-intelligence enabled virtual try-on feature described in Part 9.
1.7 “User Image” means any photograph, video or scan of a natural person uploaded for the AI Try-On.
1.8 “Applicable Law” means all laws in force in India, including the Indian Contract Act, 1872, the Sale of Goods Act, 1930, the Information Technology Act, 2000, the Consumer Protection Act, 2019 and rules thereunder, the Central Goods and Services Tax Act, 2017, the Legal Metrology Act, 2009 and the Digital Personal Data Protection Act, 2023.
2. Nature of the Platform
2.1 The Platform operates on a marketplace model of e-commerce. It is a technology platform enabling independent third-party Vendors to list and sell Products to Customers.
2.2 The Company is an “intermediary” under Section 2(1)(w) of the Information Technology Act, 2000 and a “marketplace e-commerce entity” under Rule 3(1)(g) of the Consumer Protection (E-Commerce) Rules, 2020, and claims the exemption under Section 79 of the Information Technology Act, 2000.
2.3 The Company does not own, manufacture, import, stock or exercise control over Vendor inventory and does not sell Products on its own account.
2.4 The contract of sale is a bipartite contract between the Customer and the Vendor. The Company is not a party to it and does not acquire title to any Product.
2.5 Liability for title, quality, quantity, merchantability, fitness, description, warranty, statutory compliance, labelling, packaging and after-sales service in respect of a Product vests exclusively in the Vendor.
2.6 The Company does not influence or mandate sale prices and maintains a level playing field among Vendors.
3. Formation of Contract
3.1 These Terms are a binding contract under the Indian Contract Act, 1872, enforceable as an electronic contract under Section 10A of the Information Technology Act, 2000.
3.2 Acceptance is signified by clicking “I Agree”, creating an account, placing or accepting an order, or continuing to use the Platform.
3.3 You confirm that You have had a fair opportunity to read these Terms and are contracting freely, without coercion, undue influence, fraud or misrepresentation.
4. Eligibility
4.1 Use is restricted to persons competent to contract under Section 11 of the Indian Contract Act, 1872 — being of eighteen (18) years or above, of sound mind, and not disqualified by law.
4.2 Minors may use the Platform only through a parent or lawful guardian transacting on their own account. Consistent with Section 9 of the Digital Personal Data Protection Act, 2023, the Company does not knowingly process a child’s personal data without verifiable parental consent and does not undertake tracking, behavioural monitoring or targeted advertising directed at children.
4.3 Persons previously suspended or terminated by the Company may not re-register.
4.4 The Platform presently serves delivery addresses within India.
5. Account and Security
5.1 You shall furnish true, accurate, current and complete information and keep it updated.
5.2 You are responsible for the confidentiality of Your credentials and OTPs and for all activity under Your account.
5.3 You shall notify support@cloweshop.com immediately on any unauthorised use.
5.4 You shall not create multiple accounts for abusive or evasive purposes, impersonate any person, or transfer Your account.
5.5 The Company may refuse registration, suspend or terminate any account, cancel orders and withdraw access where it has reasonable grounds to believe these Terms or Applicable Law have been contravened.
6. Communications
6.1 You consent to receive transactional communications by SMS, e-mail, WhatsApp, push notification and telephone relating to Your account, orders, deliveries, payments and grievances.
6.2 You consent to promotional communications, which You may withdraw at any time through the opt-out facility, without affecting transactional communications. This consent operates notwithstanding any registration under the Telecom Commercial Communications Customer Preference Regulations, 2018.
6.3 Electronic communications satisfy any requirement that a communication be in writing.
7. Licence and Restrictions
7.1 You are granted a limited, personal, non-exclusive, non-transferable, revocable licence to use the Platform for lawful purposes.
7.2 You shall not:
- (a)copy, resell, frame, mirror or exploit the Platform;
- (b)use any robot, spider, scraper or automated means to access or extract content;
- (c)reverse engineer or attempt to derive the source code, models, weights or algorithms of the Platform or the AI Try-On;
- (d)circumvent any security or access control;
- (e)use the Platform or its content to train or develop any artificial intelligence system; or
- (f)impair the functioning of the Platform.
8. Prohibited Conduct
8.1 Under Rule 3(1)(b) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, You shall not host, display, upload, publish, transmit, store or share any information which: belongs to another person and to which You have no right; is obscene, pornographic, paedophilic, invasive of privacy including bodily privacy, insulting or harassing on the basis of gender, racially or ethnically objectionable, or relates to or encourages money laundering or gambling; is harmful to a child; infringes any patent, trademark, copyright or design; deceives or misleads as to the origin of a message or communicates misinformation or patently false information; impersonates another person; threatens the unity, integrity, defence, security or sovereignty of India, friendly relations with foreign States or public order, or incites the commission of a cognizable offence; contains a virus, malware or harmful code; or violates any law for the time being in force.
8.2 You shall further not: use the Platform for fraudulent or unlawful purposes; post fake, paid or malicious reviews or manipulate ratings; place bulk, fictitious or bad-faith orders; repeatedly refuse cash-on-delivery consignments; misuse return, exchange, coupon or cashback facilities; abuse or threaten Our personnel or delivery agents; or attempt unauthorised access to any part of the Platform.
8.3 On actual knowledge by way of a court order or notification by the appropriate Government or its agency, or on a complaint under the Customer Support and Grievance Policy, the Company shall remove or disable access to unlawful information within the prescribed timelines.
8.4 The Company may remove content, cancel orders, forfeit benefits, withhold settlements, suspend or terminate accounts, and report the matter to law enforcement under the Bharatiya Nyaya Sanhita, 2023 and the Information Technology Act, 2000.
9. AI Virtual Try-On
9.1 Nature. The AI Try-On generates a simulated, computer-generated visual approximation of how a Product may appear when worn, by processing a User Image or a selected avatar together with Vendor product imagery. It is a visualisation aid only and its use is voluntary. The output is a synthetic image produced by an algorithmic model. It is not a photograph, not a measurement, not a fitting and not a sizing recommendation.
9.2 Eligibility and consent. The feature may be used only by persons aged eighteen (18) years or above, and no User Image of a person below eighteen (18) years may be uploaded. By uploading a User Image You expressly consent, within the meaning of Section 6 of the Digital Personal Data Protection Act, 2023 and Rule 5 of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, to the collection, storage and automated processing of that image, including facial and body imagery and derived body-shape estimates, for the limited purpose of generating the rendering.
9.3 Warranties by You. You warrant that the User Image is of Yourself, or of an adult who has given express and demonstrable consent; that You hold all rights necessary to upload it; and that it is not obscene, defamatory or otherwise in contravention of Clause 8.
9.4 Prohibited use. You shall not use the AI Try-On to create or disseminate any morphed, deepfake, sexually explicit, obscene, defamatory or degrading depiction of any person; to impersonate any person, celebrity or public figure; to generate content harmful to a child; to extract, replicate, distil or train upon the underlying models; to upload images in bulk or by automated means; or to exploit the outputs commercially. Contravention may attract liability under Sections 66C, 66D, 66E, 67, 67A and 67B of the Information Technology Act, 2000 and the corresponding provisions of the Bharatiya Nyaya Sanhita, 2023.
9.5 Licence. You grant the Company a limited, non-exclusive, royalty-free, revocable licence to host, store, reproduce, crop, segment and process the User Image solely to generate and display the rendering to You, to provide support, and to comply with Applicable Law. The Company shall not use User Images for advertising, shall not disclose them to Vendors or other Users, and shall not use them to train any model without separate express opt-in consent. You retain all rights in the User Image.
9.6 Retention. User Images shall be retained only so long as necessary for the purposes in Clause 9.5 and in any event not beyond 24 hours from upload, or until withdrawal of consent, whichever is earlier, save where retention is required by Applicable Law or for the defence of legal claims. Further particulars are set out in the Privacy Policy.
9.7 Disclaimer. The rendering is an algorithmic approximation and is expressly not a representation, warranty or guarantee as to the fit, size, length, drape, fall, silhouette, stretch, transparency, texture, weave, finish, shade, colour, print placement or overall appearance of the actual Product. Outputs may be inaccurate or distorted on account of image quality, angle, lighting, pose, body type, Vendor imagery and inherent model limitations. You shall rely on the Vendor’s size chart, measurements and product description, and not on the rendering, when deciding to purchase.
9.8 No right of return on try-on grounds. A Product purchased after use of the AI Try-On is not returnable, and dissatisfaction arising from any difference between the rendering and the actual Product is not a ground for return, replacement or refund. The remedies available where a Product is defective, damaged, wrong or not as described are governed by the Return, Exchange and Refund Policy and are unaffected by this Clause.
9.9 Ownership. The models, algorithms, software and technology comprising the AI Try-On vest in the Company or its licensors. You are granted a personal, non-commercial licence to view and retain renderings for Your own reference. Renderings may bear a visible or embedded marker identifying them as synthetically generated, which You shall not remove or tamper with.
9.10 The Company may modify, restrict, suspend or discontinue the AI Try-On at any time without liability.
10. Intellectual Property
10.1 The Platform, its design, layout, look and feel, source code, databases, algorithms, trade marks, logos and all content other than Vendor content and User Images are the exclusive property of the Company or its licensors, protected under the Copyright Act, 1957, the Trade Marks Act, 1999 and the Designs Act, 2000.
10.2 Nothing on the Platform grants any licence to use any trade mark without the prior written permission of its owner.
10.3 Any person claiming infringement may complain to the Grievance Officer with proof of ownership, the specific listing URLs, a good-faith statement and an indemnity undertaking. The Company may suspend the impugned listing pending resolution. Action taken is without prejudice to the exemption under Section 79 of the Information Technology Act, 2000.
11. Reviews and User Content
11.1 Reviews must be genuine, based on actual use and compliant with Clause 8.
11.2 You grant the Company a worldwide, royalty-free, perpetual, irrevocable, non-exclusive, sub-licensable licence to use, reproduce, adapt, publish, translate and display such content on the Platform and in promotion thereof, and waive moral rights to the extent permissible under Section 57 of the Copyright Act, 1957.
11.3 Reviews are the opinions of individual Users. The Company does not solicit, pay for or manipulate reviews.
12. Disclaimers
12.1 The Platform is provided on an “as is” and “as available” basis, without warranty of any kind, express, implied or statutory, save to the extent such exclusion is impermissible under Applicable Law.
12.2 The Company does not warrant uninterrupted, timely, secure or error-free operation.
12.3 The Company makes no representation as to any Product’s title, quality, merchantability, fitness, safety, description or conformity, all such conditions and warranties being those of the Vendor under Sections 14 to 17 of the Sale of Goods Act, 1930.
12.4 Nothing in this Clause excludes any right or remedy available to a consumer under the Consumer Protection Act, 2019.
13. Limitation of Liability
13.1 Subject to Clause 13.4, the Company shall not be liable for any indirect, incidental, consequential, special or punitive damages, or for loss of profit, revenue, business, goodwill, opportunity or data.
13.2 Subject to Clause 13.4, the aggregate liability of the Company in respect of any transaction shall not exceed the lower of (a) the commission and fees actually received and retained by the Company on that transaction.
13.3 The Company is not liable for any act, omission, negligence, misrepresentation or default of any Vendor, Customer, logistics partner or payment service provider, nor for any failure of telecommunication or electronic systems beyond its control.
13.4 Nothing excludes liability for death or personal injury caused by the Company’s negligence, for fraud, or for any liability that cannot lawfully be excluded, including a consumer’s rights under the Consumer Protection Act, 2019.
14. Indemnity
14.1 You shall indemnify and hold harmless the Company, its directors, officers, employees and agents against all claims, losses, damages, liabilities, costs and expenses (including advocate’s fees on a full-indemnity basis) arising from Your breach of these Terms, Your violation of Applicable Law or any third-party right, any content or User Image uploaded by You, and, in the case of a Vendor, any Product sold by You.
14.2 This indemnity survives termination.
15. Force Majeure
15.1 Neither party is liable for any failure or delay (other than payment of sums already due) caused by an event beyond its reasonable control, including act of God, flood, earthquake, fire, epidemic, pandemic, war, terrorism, riot, strike, lockout, failure of power or telecommunications, cyber-attack, or any order of a Government or statutory authority.
16. Grievance Redressal
16.1 Complaints are received and disposed of in accordance with the Customer Support and Grievance Policy, under Rule 3(2) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, Rule 4 of the Consumer Protection (E-Commerce) Rules, 2020 and Section 13 of the Digital Personal Data Protection Act, 2023.
16.2 Grievance Officer: Name: Amit Designation: Grievance officer E-mail: support@cloweshop.com Hours: 9AM to 5PM, Monday to Friday (excluding public holidays)
Nodal Officer: Nitin Designation: Nodal officer E-mail: support@cloweshop.com.
16.3 Complaints are acknowledged within twenty-four (24) hours and disposed of within fifteen (15) days; consumer complaints are acknowledged within forty-eight (48) hours and redressed within one (1) month. Complaints concerning content exposing a person’s private area, nudity, a sexual act, or impersonation including artificially morphed images are acted upon within twenty-four (24) hours.
17. Dispute Resolution
17.1 Amicable resolution. The parties shall first attempt resolution through the grievance mechanism and mutual discussion within thirty (30) days of written notice of dispute.
17.2 Arbitration. Any dispute between the Company and a Vendor, or any User acting for commercial or business purposes, not so resolved, shall be referred to arbitration under the Arbitration and Conciliation Act, 1996 before a sole arbitrator appointed by mutual written consent within thirty (30) days of notice under Section 21. Failing consent, the arbitrator shall be appointed by the Delhi International Arbitration Centre under its rules, or in default under Section 11 of the said Act. Neither party shall unilaterally appoint the arbitrator. The seat and venue of arbitration shall be New Delhi. The language shall be English. The award shall be reasoned, final and binding. Nothing herein precludes either party from seeking interim relief under Section 9 of the said Act before a competent court at New Delhi.
17.3 Consumer disputes. Nothing in Clause 17.2 bars, restricts or ousts the right of a consumer to institute a complaint before the District, State or National Consumer Disputes Redressal Commission under the Consumer Protection Act, 2019. Those remedies are in addition to and not in derogation of any other remedy.
18. Governing Law and Jurisdiction
18.1 These Terms are governed by and construed in accordance with the laws of India.
18.2 Subject to Clause 17, the courts and tribunals at New Delhi shall have exclusive jurisdiction, and the parties waive any objection on the ground of inconvenient forum.
18.3 The Company’s principal place of business is at New Delhi and a part of the cause of action in every transaction arises at New Delhi; the conferral of exclusive jurisdiction is accordingly consistent with Section 28 of the Indian Contract Act, 1872 and Section 20 of the Code of Civil Procedure, 1908.
18.4 Clause 18.2 does not derogate from a consumer’s right under Section 34(2)(d) of the Consumer Protection Act, 2019 to complain before the Commission within whose jurisdiction the consumer resides, works for gain or personally works.
19. Amendment, Termination and Miscellaneous
19.1 The Company may amend these Terms by publishing a revised version with the date of revision; material changes shall be notified not less than 3 days in advance, save where immediate effect is required by law. Continued use after the effective date constitutes acceptance.
19.2 These Terms continue so long as You use the Platform or maintain an account. You may close Your account subject to settlement of pending orders and dues. The Company may suspend or terminate access under Clauses 5.5 and 8.4.
19.3 No partnership. Nothing creates any partnership, joint venture, agency, franchise or employment relationship, save that the Company acts as the Vendor’s limited collection agent as set out in the Payment Policy.
19.4 Assignment. You may not assign Your rights without prior written consent. The Company may assign to any affiliate or successor in interest.
19.5 Severability. An invalid provision shall be severed and the remainder shall continue in force.
19.6 Waiver. No failure or delay in exercising a right operates as a waiver; a waiver is effective only in writing.
19.7 Entire agreement. These Terms together with the policies incorporated by reference constitute the entire agreement and supersede all prior understandings.
19.8 Language. The English version prevails over any translation.
19.9 Records. The Company’s electronic records and logs are admissible under Sections 61 and 63 of the Bharatiya Sakshya Adhiniyam, 2023 and constitute conclusive evidence save for manifest error.
19.10 Survival. Clauses 8, 9.5 to 9.9, 10, 11.2, 13, 14, 17, 18 and 19 survive termination.
By clicking “I Agree”, registering an account, or placing or accepting an order, You confirm that You have read, understood and accepted these Terms and Conditions.